Why invest in Telemarketing?

Is your budget for Telemarketing Q1 2020 ready? Have you considered all the benefits of a good Telemarketing campaign? Thoroughly planned and skillfully executed campaigns will yield great results.

Generating the best leads

Few companies can just sit back and wait for leads to come in. Most of us need to actively work multiple channels to find new clients and to keep the old ones. The phone is still one of the best ways to reach decision makers and generate leads. Talking to people gives you a better understanding of a company’s investment plans so you can analyze their needs and propose the right product or service. To begin with, some  leads will be hot and can become appointments, whereas others will be warm or cold. Warm and cold leads can be just as important as hot ones because they help you build a pipeline for the future.

Setting appointments

We move quickly to turn hot leads  into appointments before they cool off. An appointment can be a  physical meeting, Skype call or webex, phone call, or an event. The most traditional way of selling is to meet the prospect in person, but in today’s global economy, that may not be easy and a Skype meetings or  a phone call can often get things off on the right foot. Inviting them to an event is is also a great way to gather prospects together.

Building your pipeline

When a prospect says “no”, it may not mean “never”. Very often our prospects say “not now”, which is not a  “no”. It means that they will consider your product or service at a later date and it is important that we keep these leads in our pipeline and get back to them when the timing is right. The key is asking the right questions during your call The answers are what enable usto qualify leads and contact prospects at the right time.

Mapping

 A database full of your target decision makers is hard to come by. When working on a Telemarketing campaign, it’s important to profile the contacts on the list and map the companies. This information will be very useful as your campaign progresses, and for future campaigns..

Generating demand

One of the best ways to create awareness of your product or service is simply to tell people about it. People read less today than they used to and they want fast information. It is much easier to share your enthusiasm on a phone call than it is in a marketing e-mail. Plus, you can answer questions right away and generate awareness effectively. Maybe you have a new product or service that people haven’t heard about yet? Perhaps they’ve heard, but don’t realize that they need it? Make the calland talk about it! Understanding how your prospects work today helps you create demand for your product or service in the future.

Relationship management

In Sales, it is important to continuously manage your relationships with both old and new customers. It’s important not to become complacent when it comes to old customers. They appreciate you giving them a call every now and then, it reminds them that you care about them and their business. Not only that, but a good conversation with both old and new customers helps you understand their current situation and future investment plans, which is essential to maintaining a healthy and active pipeline.

Following up on leads shows your customers that you’re engaged and interested in them. You’ll get the most out of your calls, and have the best chance of  understanding what has worked well and how you can improve for the future when you plan these calls properly. There is great value to be gained if your company is able to listen and learn from customers.