We offer two types of Assessments

SPQ Gold Assessment®

The only test in the world specifically engineered to detect and measure all twelve types of Sales Call Reluctance®.

Belbin® Team Roles

A team is more than a bunch of people! We help to uncover the strengths and weaknesses of each individual.

SPQ* Gold Assessment® helps you identify the strongest Sales Candidates and gives you the answers to 3 important questions:

How much will they sell?

How fast?

At what cost?

The only test in the world specifically engineered to detect and measure all twelve types of Sales Call Reluctance®.

The SPQ* Gold® Assessment is one of the most popular tools adapted to measure people’s ability to initiate contact with prospects, first call relocations, hesitations to sell and close sales.

The fear of prospecting, Sales Call Reluctance® and sales hesitation can now be identified with the SPQ* Gold® – Sales Preference Questionnaire by measuring the prospecting fitness of people in sales, sales management and customer contact. SPQ* Gold® Assessment clearly classifies how much initiative, energy and drive an individual has to be able to self-prospect on a consistent level. Furthermore, this assessment tool measures the energy spent on coping with inhibitors such as fear, avoidance or other emotional barriers that can hinder all of us in the process of Visibility Management.

The fear of sales prospecting can prove costly for the company in missed sales revenue. With the SPQ* Gold® Assessment, you will be able to estimate the cost of hesitation that exists within your company and we will demonstrate how you can win back missed sales opportunities.

Learn how the SPQ* Gold® Assessment can be of indispensable value and how you can diagnose prospecting fears and sales hesitations.

Do you want to deliver better results?
Do you recruit sales people and want to make sure that your are hiring the best candidates?
We can help you.

SPQ Before and After

Belbin Team Roles® helps you create the perfect team:

The right team from the people you already have.

Targeted recruiting of the behaviours you need.

Each team member has different skills and personalities, likes doing different things and has different behaviours. Research shows that the most successful teams were made up of a diverse mix of behaviours.

Each team needs access to all nine of the Belbin Team Role behaviours to become a high performing team. As most people will have two or three Belbin Team Roles that they are most comfortable with, it's not necessary to have nine people on every team.

Not all roles are required at the same time, it's important to look at the team objectives and determine which tasks need to be undertaken. With that information, you can figure out which Belbin Team Role behaviour should be utilised and when to use them.

Through Belbin, individuals have greater self-understanding of their strengths, which leads to more effective communication between colleagues and managers. Great teams can be put together, existing teams can be understood and improved, and everyone can feel that they are making a difference in the workplace.

This all starts with the Belbin Self-Perception Inventory and through feedback from the colleagues. The Belbin Individual Report that is produced will help pin-point individual Belbin Team Role strengths (and weaknesses) to communicate and share with the rest of the team.

What people say about us

Jarle Zachariassen
Annika has an excellent understanding of business and the Nordic market. She is dependable, focused, and hard-working. Annika is a fantastic business development manager with great results. She is well liked by the client and a person you can trust.

Jarle Zachariassen – Managing Director Wine Impulse S.L.

Cecilia Engfelt
Few people have the opportunity to report to a manager who is also a coach and mentor—but I did when I worked for Annika. Her methodological sales techniques, training sessions and campaign preparing sessions were of high standard and enabled me as well as my team mates to perform the ”impossible” and reach our targets.
Cecilia Engfelt – Communications and Project Coordinator
Sofia Goransson
I started out with zero experience in sales, but Annika’s training quickly gave me the knowledge and confidence I needed to achieve my goals in lead generation. Annika has a vast experience in both sales and coaching, as well as outstanding people skills. She truly knows how to inspire people and help them reach their goals!

Sofia Göransson – Education and Science Administrator at Örebro University

I have worked with many different suppliers within lead generation but no one has even been close in comparison with Sell Better. They have a professional and committed team that quickly understands our business, which facilitates much of our collaboration. The result of their work has been excellent and their leads have been of the highest quality. Last but not least, they have a wonderful and warm personal touch, which makes our collaboration easy, efficient and fun. Therefore, we will continue to be a customer for a long time to come.


Björn Bondeson, Sales & Marketing Director at Levilo

Ildiko Kocsis
I have been consistently impressed by Annika’s attitude towards her work: she cares for and maintains a frequent dialog with her customer, giving recommendations on how to change certain telemarketing campaigns to achieve better results…. Thanks to her interpersonal skills she has developed a productive working relationship with everyone she has worked with….. She has been sharing best practices from Nordics with the other countries, being an advocate for creating process synergies.

Ildiko Kocsis – EMEA Project Manager at SAP

Ingrid Van Woudenberg
I can’t think of a better person to be your Business coach. I have seen Annika run teams and boost their performances through brain-storming, challenging their way of thinking and guiding them towards success. She will assist you balancing your personal with your business life, and encourage and motivate you, build your sense of self-worth and confidence. She is a source of inspiration that will motivate even the most skeptical thinkers. I envy her for her energy and endless optimism.

Ingrid van Woudenberg – Entrepreneur

Marco Romoli
I am a Sales Manager and I have had the pleasure to have Annika as my teacher for professional English. She is very nice and makes you feel at ease. In the sector where I work, Information Technology, knowledge of technical English is very important, as is Annika’s expertise in the sales sector.

Marco Romoli – Sales Manager at Cast Software

My experience with Sell Better is beyond all expectations. In past I have tested several companies in the same category but nothing is even close to these results. I strongly recommend Sell Better, the people working there are the best. Professional, skilled and full of energy.

Peter Lindström - Sales Manager, Swetrack Electronics AB

Kristin Nilsson
I have had the pleasure of working under Annika Widén’s leadership. As a sales coach she is pedagogic, motivating and resourceful. I learned a lot from her and gained the knowledge of using different sales methods, such as SPIN, to improve my selling techniques. This has helped me throughout my whole career, not only in terms of sales but also in other aspects of the positions that I’ve held since.
Kristin Nilsson – SEM Specialist at an international IT company
Anders Sjoberg
Annika is a true telemarketing and demand gen professional. Always positive, solution oriented and eager to deliver results. With a firm hand she has taken on whatever challenge I have put on her desk and steared the campaigns towards high set targets. Her inspiring manner brings great energy into any campaign or any team.

Anders Sjöberg – Online Sales Specialist, SAP Nordics and Baltics